Search Engine Optimisation
No, not UFO, UEO. What’s that I hear you say? Well it could be the single most important question you ask today. By now, most people who have an online presence will have heard about Search Engine Optimisation or SEO as it is most commonly referred. We have been building and redesigning websites with SEO at the forefront of our minds for some time now in order for our clients to have brilliant websites that can be found easily. SEO is still important and will absolutely be integrated into all websites we develop, but our friends at Google like to keep us on our toes!
User Experience Optimisation
You may be familiar with the term User Experience (UX) in relation to your website visitors. Traditionally the UX has been geared to ensuring your visitor finds what they are looking for quickly and easily and the content/design of the website keeps them informed, interested and therefore motivated to stay on your website. User Experience Optimisation takes this notion even further. Google will be tracking and interpreting what your visitors actually do on your website.